What is the Market Hardware PPC Advantage

When someone in your geographic target market searches for your services, Market Hardware’s Pay-Per-Click (PPC) advertising solution delivers qualified prospects.

• You will have a designated contact who will monitor, track and continuously work to optimize the results of your campaign.
  Dedicated point of contact
• First page positioning
• Geographic Targeting
• Keyword selection
• Text ad copy
• Tracking
• Reporting
• Optimization

Market Hardware can get your business on the first page of search engine results on sites like Google, Yahoo, MSN, Super Pages, AOL, and Ask.com.

We then track the results to ensure you’re getting new leads for your most profitable products and services from people living in your target market. We then use our tracking information to optimize your campaign over time, focusing on results that drive your ROI!

When Market Hardware creates a Search Engine Marketing campaign for your business, we want you to know EXACTLY how much it costs to generate a lead. We will tell you EXACTLY:

• How many prospects visited your Website.
• Which pages of your Website prospects looked at…AND (hold onto your chairs now…)
• EXACTLY how many calls you received from
  prospects that visted your Website! Not only
  that… Who called, their number, in many cases their name and address, when they called and how many minutes you talked with them on the phone! (Google & Yahoo don’t even offer this)
  

The ONLY thing we CAN’T tell you is... how much money you made from each call!

We call this “transparency” – knowing EXACTLY how your marketing is performing because you can look at a report showing just how many calls you got from a specific Web Marketing campaign.

With our measurement tools you'll know EXACTLY how your marketing dollars are performing.

No guesswork. No wasted marketing dollars.

What Makes a Market Hardware Search Campaign the Best Available?

Automated, Single Interface to Publishers
We integrate your campaign into the leading search engines (e.g., Google and Yahoo! and MSN), and the leading cost-per-click Internet yellow-page sites (e.g., Superpages.com). As a result, this one stop shop gives our advertisers access to all of these publishers through a single source...with the convenience of a single account.

State-of-the-Art Tracking and Reporting
To enable accurate campaign tracking, we link our clients' Web site URL to a dynamically served, campaign-specific “proxy” site. We also set up campaign-specific phone numbers and email addresses that forward inquiries to existing contact points. These proxies create a digital “paper trail” that provides a previously unattainable level of lead tracking and highly detailed campaign reporting. No changes are needed on the client's Web site; We'll do all tracking on our end. View a sample report...

Real-time, ROI-based Campaign Optimization
Market Hardware is able to measure and improve the results we drive for our clients' businesses by using sophisticated Website, phone and email tracking, and call-recording information. Based on the output from campaign tracking and management tools, your campaign will optimize to the keywords that generate calls, emails, credit card submits or form submits. We are constantly optimizing to ensure the best possible results for clients advertising dollars.

We make it incredibly easy to create finely-targeted, budget-oriented local Internet advertising campaigns and continually optimize media placements.  Best of all, you can access all the resources you need for creating, refining or reviewing campaigns online at any time.

The Market Hardware Advantage – Reporting / Optimization

Reporting and optimization are key to the success of a Pay Per Click campaign. Since you’re paying for each visitor to your site, it is very important to ensure that as many of the visitors as possible turn into paying customers.

We provide you with a login to an Online Dashboard called Campaign Opitimizer which allows you to monitor and track your campaign’s performance on a daily basis. You’ll be able to see a summary of the campaign’s total activity to date, as well as a detailed view into each sub-category for a day-by-day view.

Market Hardware Campaign Optimizer